These days, everything is online. More and more potential customers are looking to the World Wide Web for information. So unless you are a small business that is not looking to grow your brand, you need to have a website.
Sometimes the cost of a website can scare people away. Swing over to this article about how much a website should really cost. There are some great tips to keep in mind.
Customers look online for:
- information about products,
- products, to compare with your competitors,
- business hours, and more
Here are some reasons why every business needs a website:
- Customers expect it.
How many times have you tried to find information about something you want to purchase? When you find it, are you going to go to the place that has a website with the information you need or the one that you know nothing about?
If you don’t have a website, most technology driven customers are going to go somewhere else. Here’s a list of specifics customers want on a website.
- Reviews help. A lot.
Online reviews influence customers’ buying decisions. This is a great place to include customer testimonials.
- Your competitors have websites.
When customers decide they want to buy something, they do research. They are going to look at business websites. A well maintained, up-to-date site is going to win the customer.
Ecommerce allows your store to be open 24/7 even when you’re not there. Some people like shopping at midnight and an online store will allow that to happen. Online shopping is the future and if you can sell products online, it will be a smart move to do it.
- Google search results.
Having a website gives you a one-up on Google and brings your business further up the list. It allows you to add keywords, meta descriptions and other items to improve your search engine optimization (SEO).
- No coding experience necessary
Sometimes people are afraid of the website world because they don’t know how to code them. No problem at all! That is what I am here for. I do all of the coding required and deliver you a site made just for your business.
You can either update the site yourself (I can provide training..no coding required) or I can update it for you. The choice is yours!
- Build your business.
Lastly, and probably the most important, you get to showcase your business. A website allows you to show off who you are. You can list products, services, whatever. The possibilities are endless.