DIY website builders are all over the place and most of them are pretty cheap or even sometimes, free. I don’t know a person out there that doesn’t enjoy free stuff, but sometimes it’s best to spend some money on a professional. DIY websites are quick and easy to do, but what’s not easy is knowing what content to include and where to put it or figuring out how people will use it. This is where a lot of DIY website mistakes come into play.
Some top mistakes of DIY websites:
Not mobile-friendly
Using visual click and drag editors, you’re only thinking about what the site will look like on desktop computers. How many times have you went to look at someones website for information on your computer compared to your phone? More people use their phones nowadays so it is vital that your site is mobile friendly.
Poorly organized content and/or missing content
Content is key if you want customers to stay on your website. If they can’t find the information they’re looking for, they will leave and go to your competitor. Most people forget about pages or very important contact information when making DIY sites.
Most times there won’t be enough content. This isn’t enough content for your users or search engines to understand.
Security and encryption
You may not think that encrypted websites are important, but Google sure thinks they are. So much so that your site will say ‘NOT SECURE’ if it’s not encrypted. If customers are going to be entering personal information, most of them will not feel comfortable if it’s not secure.
Call-to-action
Your customers are coming to your site and that’s great. However, if you don’t tell them what to do, they’ll leave. You need to have a clear call-to-action.
I’m not completely bashing DIY websites. Before I knew how to code, I used Wix. It helped to get a website out there, but there was a lot of information I was missing and had no idea. If you know what you’re doing, it can turn out great. If you don’t have a clue and are afraid that you might make some DIY website mistakes, get in touch!