Either your business already has a website or it needs a whole new one. Either way there are items that are critical to a good business site. Thinking of creating (or even revamping) a website can be a very stressful process. Not only should the site be pretty, but it should also be functional. It doesn’t matter how great the site looks if people can’t use it. Below, I will point out a few things I have learned along the way.
The first thing you want to do is get a good, catchy domain name that people are going to remember. Panabee can help you figure out different variations of what you are looking for. It also lets you know what domains are available.
Of course websites should be visually pleasing, but users need to be able to navigate it. Clever words tend to steer users away. They need straight-forward, right to the point words (contact, FAQ, etc). Before starting coding, it is best practice to draw up what each page will look like. This is better for you, your users and SEO. Show it to a few of your friends that have no idea about your business to see if they would be able to easily navigate it. If they can do it with ease, then others will be able to as well.
Business Information & Contact Information
Nothing frustrates me more with a website than when I cannot figure out how to contact the business. Either that or I have no idea what the business even does. If users need to know where you are located or how to call you, then that information needs to be available and easy to find. Other contact pages could be like mine where I want clients to let me know what kind of project they are thinking of. in my case, my initial contact is through email.
If you are selling anything online, it is crucial that your site is secure with an SSL certificate. The SSL will encrypt communications with your clients for when they use any personal information.
Social media has become more popular and expected in recent years. Promote your social profiles. This will open you up to more audiences and it will help your SEO.
Responsive Design (Probably one of the Most Important Site Features)
More and more people do their research on their phones. Responsive design allows mobile users to see your site clearly on their devices. Correct responsive design prevents users from having to scroll side-to-side to see content. It also prevents them from having to zoom in on objects.
Depending on what your site is for, you may need a Frequenty Asked Question page. Consumers usually have a lot of questions so this could help answer them.
What are some things that you would want to see on your own site? Let me know in the comments!